Mobile Marketing Is Smart!

Engaged communities are already on mobile. This is where brands and fans are coming together outside the confines of their physical locations and connecting virtually, ‪24/7. Are you there to embrace them? You have two choices: Direct this activity to your brand; or...

Search Less Live More!

In 1995, I was working in Hollywood as an Executive Producing for Academy Award winner Thomas Barron. He was developing some of the first-ever web sites for dozens of brands. Among them were Hanna Barbara, Mole-Richardson, and The American Society of Cinematographers....

Brevity is KING!!!

Brevity is one of the modern measures by which consumers will embrace engaging with your brand. They’ll give time, if you give value. Can you tell your story in :15 or less? It’s a tall order for sure.  Succeeding requires clarity and an ability to address the outcome...